Marketing
Bob was hired as senior copywriter to launch MuchMusic the revolutionary channel that would change people’s relationship with music. Instead of LISTENING to music people were now engaged in WATCHING music videos by artists and musicians who now spoke to their audience in a whole new environment. For the next 20 years, Bob would be involved in writing and developing new ways for MuchMusic to be promoted. Bob invented the ad campaign TELEVISION JUST GOT “MUCH” BETTER! from scratch. Writing and implementing all aspects of the campaign Bob was instrumental in making this campaign one of the most impactful promotions the station ever had.
During this time Bob also wrote advertising for Citytv-Space the Imagination Station-MuchMoreMusic-CP24-Bravo! and a host of other channels that emanated from the Chum/City building at 299 Queen West.
The array of promotional material written for ALL these stations is vast and by scrolling through the samples you’ll see Bob’s ability to captivate people’s imagination with his words.
“He is hilarious, kind and brilliant and an absolute pleasure to work with. ”